Video

The evolution of YA: Invented by librarians

Learn how the Young Adult genre came to be in another of my favorite installments from PBS’s “It’s Lit!” series.

While we see the YA label everywhere now, it wasn’t put into use until the mid-twentieth century, partially because it wasn’t until around World War II that teenagers were even considered their own marketing demographic; before that, everything had been divided into two categories, Child or Adult.

“Books for Young Adults” was a term coined by librarians in 1944 as they gathered and made lists of books from both the Child and Adult categories that would appeal to adolescentsβ€”and “Young Adult” has stuck as a genre ever since.

TL;DW: “It’s a bit reductive to be dismissive of Young Adult [fiction]. First of all, it’s not just a niche genre. YA is remarkable for its wide appeal: 55% of YA books purchased in 2012 were bought by adults between 18 and 44 years old... Not only does YA shape younger audiences as readers, it is a genre that helps give its audience a lexicon for understanding that there is a complex world between childhood and adulthood.”

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